Meta advertising and measurement

Last updated: October 7, 2026.

This notice supplements our Privacy Policy. It describes how information may be shared when Meta advertising tools are enabled on our store.

When enabled, these tools help us understand how visitors find our adventures, measure advertising results and show relevant advertisements on Facebook and Instagram. The Meta Pixel collects browser activity using cookies and similar technologies. Advanced matching can use contact details to match activity to a Meta account. The Conversions API can send purchase information directly from Shopify to Meta.

Depending on the tools enabled, your interactions and applicable privacy choices, shared information can include pages and products viewed, searches, cart and checkout actions, purchases and order value. It can also include browser, device and advertising-click identifiers, and contact details you provide, such as your name, email address, phone number and address.

Meta processes information under its own Privacy Policy. Sharing for advertising may constitute a sale or sharing of personal information, or targeted advertising, under applicable privacy laws.

Where applicable, use Your privacy choices to opt out of sale, sharing or targeted advertising. Our main Privacy Policy explains additional rights, Global Privacy Control and how to contact us about your information.